
Client
FICS
Introduction
My Design Firm creates a relaxing stress-free ad campaign which
showcases the comfort of using FICS' mortgage software.
Brief
Software giant FICS required a campaign that could be integrated
into print media, online, direct mail and trade show chich reflected
comfort and worry free technology.
My Design Firm's Creative Solution
We developed a campaign that showcases a combination of comfort
and security The father and daughter fishing along with the blue
hues encourages the elements we were after
Our graphic approach provides a balance
of warm imagery, earthy colors, content and space. The true value
of this campaign is that it intrigues the buyer without revealing
too much.
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