Client
FICS

Introduction
My Design Firm creates a relaxing stress-free ad campaign which showcases the comfort of using FICS' mortgage software.

Brief
Software giant FICS required a campaign that could be integrated into print media, online, direct mail and trade show chich reflected comfort and worry free technology.

My Design Firm's Creative Solution
We developed a campaign that showcases a combination of comfort and security The father and daughter fishing along with the blue hues encourages the elements we were after

Our graphic approach provides a balance of warm imagery, earthy colors, content and space. The true value of this campaign is that it intrigues the buyer without revealing too much.

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